Chrysler is an American automobile manufacturer that has manufactured automobiles since 1925. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler. Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U.S. operations generally referred to as the "Chrysler Group".
The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second place position in U.S. 1936.
Among the innovations in its early years would be the first practical mass produced four wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features.
Chrysler Corporation began dividing their vehicle offerings by price class and function. The Plymouth brand was introduced and aimed at the low priced end of the market by re engineering and rebadging Chrysler's 4 cylinder models. At the same time, the DeSoto marque was introduced in the medium price field. Shortly thereafter, Chrysler bought the Dodge Brothers automobile and truck company and launched the Fargo range of trucks.
1960 - Chrysler built all their passenger cars with Unibody construction, except the Imperials which retained body on frame construction until 1967. Chrysler thus became the only one of the Big Three American automakers General Motors Corporation, Ford Motor Company, and Chrysler, to offer unibody construction on the vast majority of their product lines. This construction technique, offers advantages in vehicle rigidity, handling, and crash safety, while reducing squeak and rattle development as the vehicle ages. Chrysler's new compact line, the Valiant, opened strong and continued to gain market share for over a decade. Chrysler developed gas turbine engines for automotive use. Turbines were common in many military vehicles, and Chrysler built many prototypes for passenger cars. 1962 - Fifty Chrysler Turbine Cars, specialty designed Ghia bodied coupes were built and placed in the hands of regular people for final testing. The turbine engines never saw production. 2007 - Chrysler's ENVI was introduced and led by Lou Rhodes specifically deals with new all electric and hybrid vehicles not based on existing models. Chrysler intends to pursue new drive concepts through ENVI, an in house organization formed to focus on electric drive vehicles and related technologies. Total American Sales Calendar : Year Sales 1999 2,638,561 2000 2,522,695 2001 2,273,208 2002 2,205,446 2003 2,127,451 2004 2,206,024 2005 2,304,833 2006 2,142,505 2007 2,076,650 2008 1,453,122
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