Land Rover is an all terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Solihull, England. Originally the term Land Rover referred to one specific vehicle, a pioneering civilian terrain utility vehicle launched on 30 April 1948, at the Amsterdam Motor Show. Later became a brand for several distinct models, all capable of four wheel drive. Land rover currently operates as part of the Jaguar Land Rover business owned by Tata Motors, India.
Land Rovers were manufactured primarily at the Solihull plant, near Birmingham, England, but production of the "Freelander" was moved to the former Ford car plant, Jaguar car factory at Halewood near Liverpool. Defender models are assembled under license in several locations worldwide, including Spain - Santana Motors, Iran - Pazhan Morattab, Brazil - Karmannand Turkey (Otokar). The former BL/Rover Group technical centre at Gaydon in Warwickshire is home to the corporate and R&D H.Q.
Starting as a model in the Rover Company's product range, the Land Rover brand developed, first as a marque, then as a separate company, developing a range of four wheel drive capable vehicles under a succession of owners, including British Leyland, British Aerospace and BMW
Company timeline 1948 - Land Rover is designed by Wilks Brothers and is manufactured by the Rover Car Company 1958 - Series II launched 1961 - Series IIA began production 1967 - Rover becomes part of Leyland Motors Ltd, later British Leyland (BL) as Rover Triumph. 1970 - Introduction of the Range Rover 1971 - Series III launched. 1975 - British Leyland collapsed and was nationalised, publication of the Ryder Report recommended that Land Rover be split from Rover and be treated as a separate company within BL and became part of the new commercial vehicle division called the Land Rover Leyland Group 1976 - One millionth Land Rover leaves the production line. 1978 - Land Rover Limited formed as a separate subsidiary of British Leyland 1980 - Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford Solihull is now exclusively for Land Rover manufacture. 5 door Range Rover introduced. 1983 - Land Rover 90 (Ninety)/110 (One-Ten)/127 (Land Rover Defender) introduced. 1986 - BL plc becomes Rover Group plc Project Llama started. 1988 - Rover Group is privatised and becomes part of British Aerospace, and becomes known as Rover. 1987 - Range Rover is introduced to the U.S market. 1989 - Introduction of the Discovery ("Disco I" to enthusiasts) 1994 - Rover Group is taken over by BMW. Introduction of second generation Range Rover (The original Range Rover continued under the name 'Range Rover Classic' until 1995) 1997 - Land Rover introduced the Special Edition Discovery XD with AA Yellow paint, subdued wheels, SD type roof racks, and a few off road upgrades directly from the factory. The Special Vehicles Division of Land Rover created only 250 of these bright yellow SUV's produced only for the North American market. Official formation of the Camel Trophy Owners Club by co-founders Neill Browne, Pantelis Giamarellos and Peter Sweetser. 1998 - Introduction of the Freelander 1999 - Introduction of the second generation of Discovery (Disco II) 2000 - BMW breaks up the Rover Group and sells Land Rover to Ford for 1.8 billion. 2002 - Introduction of third-generation Range Rover 2005 'Land Rover' founder, Rover, collapses under the ownership of MG Rover Group. 2005 - Introduction of the third generation Discovery/LR3 2005 -- Introduction of Range Rover Sport 2005 - Adoption of the Jaguar AJ V8 engine to replace the BMW M62 V8 in the Range Rover 2006 - Announcement of a new 2.4 litre diesel engine, 6 speed gearbox, dash and forward facing rear seats for Defender. Freelander (Freelander 2) is introduced. Ford acquires the Rover trademark from BMW. 2007 - 4,000,000 Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation. Ford Motor Company announces its plans to sell Land Rover and Jaguar Cars. 2008 - Ford agreed to sell their Jaguar Land Rover operations to Tata Motors.
|Land-rover Freelander||Land-rover Land rover||Land-rover Lr2||Land-rover Lr3|
|Land-rover Lr4||Land-rover Range rover||Land-rover Range rover sport|