Mercury is an automobile of the Ford Motor Company, founded in 1939 by Edsel Ford, to market entry-level-luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles. The name "Mercury" is derived from the "messenger of the gods" of Roman mythology, and during its early years, the Mercury brand was known for performance. The Mercury brand is used in the United States, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East. In 1999 the Mercury brand was dropped in Canada, although the Grand Marquis was still marketed there with a Mercury badge till 2007.
In 1945, Mercury was combined with Lincoln into the Lincoln-Mercury Division. In 1949, Mercury introduced the first of its "new look", integrated bodies, at the same time that Ford and Lincoln also changed styling radically. In 1958, the Lincoln-Mercury Division and the ill-fated Edsel brand were joined into the Mercury-Edsel-Lincoln Division; with the demise of Edsel in 1960, it has been in the Lincoln-Mercury Division ever since.
In the mid-1990s the Mercury car brand received good promotion with country music star Alan Jackson scored a hit with a cover of K.C. Douglas' "Mercury Blues", a song which heaps complimentary praise on their vehicle range. As of 2008, Mercury's range is quite small and very similar to those sold under the Ford brand. Many industry observers have questioned whether Mercury will survive in the long term, but Ford insists that there is no intentions of letting the brand die. The introduction of new models, such as the Milan, and the Mariner, as well as the revival of the Sable confirms that Mercury will stay long. Its alliance with Lincoln has helped keep the brand alive; all Lincoln dealers also sell Mercury vehicles, as they desire some lower-priced vehicles in their showrooms. Mercury now implements design elements common to all of their vehicles to create a more "unified" marque. These include an update of the signature "waterfall" front grille and badge lettering based on that of the last generation Cougar.
J.D. Power and Associates announced in August 2007 that the Mercury line of vehicles had placed fifth in Overall Dependability Ratings, fifth in Powertrain Dependability Ratings, and sixth in Body & Interior Dependability Ratings. The brand will instead offer Lincoln/Mercury dealers a line of up-scale small vehicles that are not appropriate for the Lincoln product portfolio.
Mercury has few unique models that were not shared with domestic Fords. These include the Capri convertible, Mercury Tracer, Mercury Villager, Mercury Cougar and the German built Mercury Capri.
Mercury continued its historical role of dressing up plainer Ford vehicles and selling them at a higher price, as "near luxury" cars. Only Mercury's niche products, like the Cougar XR-7 specialty coupe, seemed to find real success with buyers. The Capri, which was renamed Mustang was briefly revived using an Australian two door convertible. The new Cougar was an innovatively styled Mystique-based coupe which was not given to Ford. By the time Mercury got the Monterey, Ford minvans were no longer competitive. The Mercury Montego large sedan has sold only a fraction of the Ford, in contrast to the Dodge Charger selling nearly as well as its platform-mate, the Chrysler 300.
Models Grand Marquis (Rear-wheel drive V8 full-size sedan) Sable (Front/all-wheel drive V6 full-size sedan) Milan (Front/all-wheel drive I4/V6 mid-size sedan) Mountaineer (Mid-size SUV) Mariner (Compact SUV) Mariner Hybrid Compact SUV) Current models Mercury Grand Marquis (1983-present) Mercury Mariner (2005-present) Mercury Milan (2006-present) Mercury Mountaineer (1997-present) Mercury Sable (1986-2005 as mid-size, 2008-present as full-size) Recent models Mercury Marauder muscle sedan (2003-2004) Mercury Cougar sports coupe (1967-1997, 1999-2002) Mercury Villager minivan (1993-2002) Mercury Montego full-size sedan (2005-2007) Mercury Monterey minivan (2004-2007) Past models Mercury Bobcat (1975-1980) Mercury Brougham (1967-1968) Mercury Capri (1979-1986, 1991-1994) Mercury Colony Park (1957-1991) Mercury Comet (1960-1977) Mercury Commuter (1957-1968) Mercury Cougar (1967-1997, 1999-2002) Mercury Custom (1956) Mercury Cyclone (1964-1972) Mercury Eight Mercury Grand Monarch Ghia (1975-1976) Mercury LN7 (1982-1983) Mercury Lynx (1981-1987) Mercury M-Series (1946-1968, Canada) Mercury Marquis (1967-1986) Mercury Medalist Mercury Meteor (1961-1963) Mercury Monarch (1975-1980) Mercury Montclair (1955-1960, 1964-1968) Mercury Montego (1968-1976, 2005-2007) Mercury Monterey (1950-1974) Mercury Mystique (1995-2000) Mercury Park Lane (1958-1960, 1964-1968) Mercury Park Lane Brougham (1967-1968) Mercury S-55 Mercury Topaz (1984-1994) Mercury Tracer (1988-1999) Mercury Turnpike Cruiser (1957-1958) Mercury Villager (1993-2002) Mercury Voyager (1957) Mercury Zephyr (1978-1983) Mercury Marauder (1963) Concept cars Mercury Bahamian (1953) Mercury XM-800(1954) Mercury XM Turnpike Cruiser (1956) Mercury Palomar (1962) Mercury Super Marauder (1964) Mercury Comet Fastback (1964) Mercury Comet Cyclone Sportster (1965) Mercury Wrist Twist Park Lane (1965) Mercury Comet Escapade (1966) Mercury Astron (1966) Mercury LeGrand Marquis (1968) Mercury Cyclone Super Spoiler (1969) Mercury Cougar El Gato (1970) Mercury Montego Sportshauler (1971) Mercury XM (1979) Mercury Capri Guardsman (1980) Mercury Anster (1980) Mercury LN7 PPG (1981) Mercury Vanster (1985) Mercury Concept 50(1988) Mercury One (1989) Mercury Mystique (1991) Mercury Fusion (1996) Mercury MC 2(1997) Mercury MC 4(1997) Mercury L'Attitude (1998) Mercury My (1999) Mercury Gametime Villager (1999) Mercury Cougar S (1999) Mercury Cougar Eliminator (1999) Mercury Marauder Convertible (2000) Mercury Messenger Mercury Meta One (2005)
|Mercury Bobcat||Mercury Capri||Mercury Comet||Mercury Cougar|
|Mercury Grand marquis||Mercury Lynx||Mercury Marauder||Mercury Mariner|
|Mercury Marquis||Mercury Merkur||Mercury Milan||Mercury Mks|
|Mercury Mkt||Mercury Mkx||Mercury Mkz||Mercury Monarch|
|Mercury Montego||Mercury Monterey||Mercury Mountaineer||Mercury Mystique|
|Mercury Sable||Mercury Topaz||Mercury Tracer||Mercury Villager|