Scion is a marque of vehicles produced by Toyota Motor Corporation founded in 2003. Scion's long-term goal is to appeal to Generation Y consumers. The 2004 XA and XB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 TC. On December 16, 2006, Scion unveiled the next generation XB, based on the T2B concept, and the new XD, successor of the XA in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show. With the launch of the 2004 Scion XB RS 1.0 (Release Series 1.0), Scion decided to create limited edition vehicles pre packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brand name, with their exterior colours tending to be loud or bright hues like orange, yellow, red, blue and green. The growing popularity of the Scion product line and the scarce production led most dealers to get only 2-3 of each RS model, these limited edition vehicles quickly sell out. Pre-ordering was available at each dealership on a first-come, first served basis. To the customer's benefit, Scion's "Pure Price" MSRP bounds dealerships against market demand vehicle mark up. The resale values of the Release Series vehicles command a premium because of their packaged options and scarcity.
Release Series Vehicles (Limited Edition) 2004 XB RS 1.0 only available in Hot Lava Orange with 2100 units produced (504 units w/5spd, 1596 units' w/automatic) XA RS 1.0 only available in Red with 1550 units 2005 XB RS 2.0 only available in Solar Yellow with 2500 units XA RS 2.0 only available in Spectra Blue Mica with 1700 units TC RS 1.0 only available in Absolutely Red with 2500 units 2006 XB RS 3.0 only available in Envy Green with 2200 units XA RS 3.0 only available in Stingray Metallic light blue with 2500 units TC RS 2.0 only available in Blue Blitz Mica with 2600 units XB RS 4.0 only available in Maziora Torched Penny (polarized goldish brown) with 2500 units 2007 TC RS 3.0 only available in Blizzard White with 2500 units 2008 XB RS 5.0 only available in Gold Rush Mica with 2500 units TC RS 4.0 only available in Galactic Gray Mica with 2300 units XD RS 1.0 only available in Hot Lava Orange with 2000 units 2009 XB RS 6.0 only available in Absolutely Red with 2500 units TC RS 5.0 only available in Gloss Black with 2000 units.
|Scion Scion tc||Scion Scion xa||Scion Scion xb||Scion Scion xd|