The Buick Motor Company, incorporated was started as an independent motor manufacturer on May 19, 1903, by the Scottish-American David Dunbar Buick in Detroit, Michigan. Later that year, the struggling company was taken over by James H. Whiting (1842-1919), who moved to his hometown of Flint, Michigan, and brought in William C. Durant in 1904 to manage his new acquisition. Buick's emblem consists of three shields, each bisected diagonally to the right by a straight line, the shields arranged touching each other in a left, diagonal pattern, inside a circle. If represented in color, the leftmost shield is red, the middle white, and the rightmost blue, although white is sometimes represented by light gray. This design, known as the Trishield, was adopted in 1959 for the 1960 models and represents the three models that comprised the lineup that year LeSabre, Invicta, and Electra. The shields are adopted from the shield of the Buick family crest, which in modified form had been used on Buicks since the 1930s. A version of the traditional crest appeared on Electras through the 1980s. Buick sold his stock for a small sum upon departure, and died in modest circumstances twenty-five years later. The traditional Buick styling cue dating to 1949 is a series of three or four portholes or vents on the front fender behind the front wheels. The source of this design feature was a custom car, which in addition had a flashing light within each hole, each synchronized with a specific spark plug simulating the flames from the exhaust stack of a fighter airplane. Combined with the bombsight mascot, the vent ports put the driver at the controls of an imaginary fighter airplane. The flashing light feature was not used by Buick in production. These were originally called "Ventiports" as they did allow air flow into the engine bay and later just "portholes". Buicks are currently not marketed globally, although the Marque had a substantial export presence until a few years ago. Some Buicks were also built in Europe or were available with specific trim for European market until 1996. Current US Models Buick Enclave (2008 Current) Buick LaCrosse (2005 Current) Buick Lucerne (2006 Current) Buick Regal (2011-) Current Foreign Models Buick Allure (2005 Current, only sold in Canada, same as the LaCrosse) Buick GL8 (2000 Current, only sold in China) Buick HRV (2004 Current, only sold in China) Buick Park Avenue (2007 Present, only sold in China) Buick Regal- (2007- Present, only sold in China)
1903 - Buick Motor Company, founded by David Dunbar Buick, is incorporated on May 19, 1903. The first Buick engine plant was started on September 11, 1903, with funding from Flint Wagon Works, and operations are moved from Detroit to Flint.
1904 - William Crapo ("Billy") Durant of Durant-Dort Carriage Company, Flint, Michigan, takes control of Buick Motor Company on November 1, 1904.
1906 - Buick builds its first production four-cylinder car, a 1907 Model D.
1908 - Under Billy Durant's leadership, General Motors Company is organized in 1908 - Incorporating the Buick Motor Company. Buick claimed to lead the country in automobile production, with 8,820 produced and with the hot new Model 10 as the biggest seller (4,002).
1923 - Adventurer Lowell Thomas used a Buick in the first motor expedition into Afghanistan in 1923.
1924 - Four-wheel brakes are introduced on 1924-model year Buicks.
1925 - Buick and GM Export sent a Buick around the world without a single driver passing the vehicle from one sales/service operation to another to demonstrate the worldwide reach of GM's operations.
1929 - Buick introduces a smaller 6 cylinder sedan which is named the Marquette. It is discontinued by 1931.
1932 - BOP Sales Company is established, consolidating the wholesale sales forces of Buick, Oldsmobile, and Pontiac. It is disbanded the following year.
1933 - No-Draft Ventilation, developed by Fisher Body, is introduced on all GM cars.
1936 - The Buick Roadmaster, a milestone in styling (designed by Harley Earl), is introduced.
1937 - Linden Division, Linden, NJ, is established to assemble Buicks, Oldsmobiles and Pontiacs closer to the points of sale in the eastern U.S.
1938 - The Buick Y-Job, GM's first concept car, was developed by GM design chief Harley Earl.
1939 - Buick introduces the industry's first rear turn signals to use flasher.
1945 - The Buick-Oldsmobile-Pontiac Assembly Division is organized. It later becomes General Motors Assembly Division (GMAD) in 1965.
1948 - Buick introduces the first torque converter-type automatic transmission, Dynaflow, offered in U.S. passenger cars.
1951 - Buick's LeSabre and XP-300, two custom-built super-streamlined concept cars, are introduced to test GM's new advances in styling and mechanical features.
1952 - Power steering is offered by Cadillac, Oldsmobile and Buick.
1953 - The Buick high compression V-8 engine is introduced. 12-volt electrical systems, developed by Delco Remy Division, are installed on Cadillacs, Oldsmobiles and Buicks. Power brakes are offered by Buick and Oldsmobile.
1955 - Buick and Oldsmobile offer the industry's first four-door "pillarless" hardtop sedans on 1955 models.
1961 - Buick introduces the first American V-6 passenger car engine in the new smaller Buick Special sedan.
1962 - Buick Special is named the "Car of the Year" by Motor Trend magazine.
1963 - Buick introduces the prestige, E-body based, Riviera.
1966 - GM introduces the industry's first energy absorbing steering column.
1967 - GM introduces front seat shoulder belts on 1967 models.
1972 - A new combined lap and shoulder belt system with both a light and a buzzer to remind the front occupants that they should "buckle-up" becomes standard on all GM cars.
1975 - All cars sold in the U.S. and Canada is equipped with catalytic converters to comply with provisions of the Federal Clean Air Act.
1976 - Buick downsizes its full-size and luxury vehicles in response to the fuel crisis.
1979 - Buick Skylark, the newly designed front-wheel-drive compact car is introduced.
1983 - Buick Motor Division announces plans to consolidate its car assembly operations in Flint with Fisher Body Divisions metal fabricating and body assembly facilities. The $200 million project is dubbed "Buick City".
1988 - GM introduces its "GM10" family of newly redesigned midsize cars the Buick Regal, Oldsmobile Cutlass Supreme, and Pontiac Grand Prix.
1999 - General Motors' new joint venture assembly plant in Shanghai, China, begins production of Buick Regals for the Chinese market.
2001 - Shanghai GM, a joint venture between General Motors and Shanghai Automotive Industry Corporation, launches the Buick Sail, the first modern family car built in China.
2002 - Buick celebrates its 100th Anniversary.