Peugeot is a French car manufacturer that currently holds claim to be the second largest manufacturer across Europe. Peugeot was started in the late 1890's with the same modest beginnings as most manufacturers of the time. Over the past century, they have excelled in the small to mid-sized vehicle market, and have made their mark across the world. While their attempts to enter the US market have been limited, there are still enough loyalist out there who drive their Peugeot with pride. With a styling that is uniquely French and a European sensibility, the emerging US metro markets remain a large opportunity for Peugeot to continue to attempt US expansion in the future.